Chief executives define their own data needs

Nom de la revue: 
Harvard Business Review

What are the real information needs of the chief executive officer or any other top executive of a company? If presented in the form of computer printouts, often the reports submitted are what some suhordinate thinks contain pertinent and useful information. Then again, if presented hy word of mouth, the informal approach overlooks the kind of routine data (often computer-hased) that should he supplied regularly to the top executive. This article examines the several methods of providing information to top management now in use, discusses the advantages and disadvantages of each, and offers a new approach that focuses on individual managers and their hard and soft information needs. The discussion includes five illustrative examples from which the author draws some generalizations ahout the method and the chief executive's data needs.

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